David Fincher is an absolute boss when it comes to these new Gap Ads. I really dig the "Dress Normal" campaign. I think sometimes the Gap has a hard to figuring out whether it's in the Old Navy realm or amongst the likes of more expensive brands like Banana Republic or J. Crew. These ads feel to me like the Gap is embracing the middle road and saying "who cares... be normal". Bravo to the folks over at Wieden + Kennedy New York.
Being your most authentic self is a style that will always endure. Dress Normal. Music: "Wait A Minute Girl" performed by The Newday Shop the collection in stores and online September 2nd.
Being your most authentic self is a style that will always endure. Dress Normal. Music: "L'amour LaMont" performed by Martial Solal Shop the collection in stores and online September 2nd.
Being your most authentic self is a style that will always endure. Dress Normal. Music: "Inner Babylon" written by Shabak Hutchings / performed by Sons of Kemet Shop the collection in stores and online September 2nd.
Being your most authentic self is a style that will always endure. Dress Normal. Music: "Kiss" performed by David Holmes Shop the collection in stores and online September 2nd.