Power... precision... marriage.

These ads for the Moto 360 smart watch are absolutely on point. Smart watches certainly are cool, but I don't know how ready I am to be connected, all day, every day. Aren't we at the point already?

I applaud the folks over at Droga5 for sarcastically making fun of what is otherwise a stale market in terms of creativity. Watch commercials have felt like bad car commercials for a long time now. Well done.