The Endangered Song

Director | Editor | DoP | Photographer

- 400 Tigers | 400 Records -

With less than 400 left in the wold, Sumatran tigers are at risk of going extinct. We've asked 400 influencers to raise awareness and inspire change by digitizing the previously unreleased song and sharing it online using #EndangeredSong. The 400 lathe-cut polycarbonate records are the only copies in existence and will actually degrade over time as the record is played. The song will go extinct unless it's digitally reproduced. The Sumatran tiger will go extinct unless we take action. This is the Endangered Song Project.

Creatives at DDB New York in collaboration with the American Rock Band Portugal. The Man and The Smithsonian National Zoo in Washington, D.C. released the record on Earth Day 2014. 

As a part of this project I was the Director / Editor / DoP on the "Digitizing the Endangered Song" video and Co-Editor / Camera on the main video. 

Check out the National Smithsonian Zoo's website that covers the entire project and links for donations. 

Awards:

Clios (2014) - Bronze for Innovative Media (Music)

Cannes Lions (2014) Short List for Promo & Activation

Mercury Radio Award (2014) - Innovative Use of Radio



Photo:

 Photo: Kyle McMorrow + Type/Design:  Michael Kushner

Photo: Kyle McMorrow + Type/Design: Michael Kushner

 Photo: Kyle McMorrow

Photo: Kyle McMorrow

 Photo: Kyle McMorrow

Photo: Kyle McMorrow

 Photo: Kyle McMorrow

Photo: Kyle McMorrow

 Type/Design:  Michael Kushner

Type/Design: Michael Kushner

 Photo: Smithsonian National Zoo

Photo: Smithsonian National Zoo