The Fusion Project


The Fusion Project is a three-part video series created by Studio@Gawker in partnership with Ford that brought Jalopnik commenters face-to-face with their comments on the new Ford Fusion in a whole new way. Featuring Top Gear's Rutledge Wood and Tanner Foust, the Fusion Project gave Jalopnik commenters a once-in-a-lifetime surprise opportunity to experience the Fusion for themselves. The series aired on Jalopnik with other commenters enthusiastically engaged in conversation with our participants, giving Ford the opportunity to interact with consumers in a method never-before-seen in the digital space.


Agency: Studio @ Gawker

Producer: Mallory McMorrow

Editor: Kyle McMorrow