David Fincher is an absolute boss when it comes to these new Gap Ads. I really dig the "Dress Normal" campaign. I think sometimes the Gap has a hard to figuring out whether it's in the Old Navy realm or amongst the likes of more expensive brands like Banana Republic or J. Crew. These ads feel to me like the Gap is embracing the middle road and saying "who cares... be normal". Bravo to the folks over at Wieden + Kennedy New York.